I think that one of the most important things for the new list builder is that the new list builder must have their own website. When you go online and search for list building and list building tips, etc., what you may find is that there are many viral list builder version list building websites, etc. etc. that will try to sell you on using they are list building website in that list building software. The bad thing about those list building programs is that they own the names and e-mail addresses, you don't. And one of the biggest things about list building is the asset value of your list. Your list building can produce for you profits, as it continues to convert month after month paying you anywhere from $.50 up to two dollars per named per month. And if you don't have access to the names and e-mails, you really don't have much list, and you don't have much of an asset.

After reading countless articles and seeking expert advice, you come to realize that it's time to start building your own opt-in list and using it to market your wares. Besides, if you're interested in what you have to offer, certainly other people will be interested in learning about your opportunities, products or services as well. Right? Right!

So to get the ball rolling, you open up your browser and surf over to Elance or post an ad on CraigsList in hopes of finding a reliable ghostwriter to write content for your e-zine or newsletter. After your newsletter content has been written, you load your auto-responder with your newly-written content and upload your site to your web hosting account

Then, you rent a targeted opt-in list of subscribers or start an expensive pay-per-click campaign and start pushing traffic to your website. After a few days of marketing have gone by, you sorely come to realize that the only thing you're left with are empty pockets and zero opt-ins!